Published by Cheryl Lu-Lien Tan in the Wall Street Journal on 13th January 2010
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Long before he co-founded TWG Tea Co. in 2007, Manoj Murjani was an avid tea collector, keeping about 70 different kinds in his home at a time. Mr. Murjani, chairman and chief executive officer of the brand, which is sold in Dean & Deluca stores in the U.S. and Harrods in London, is a purist when it comes making and drinking tea.
When entertaining or dining with his family, Mr. Murjani often brews loose-leaf teas by the pot. He prefers large whole leaves and avoids using tiny tea balls, which he says don’t give the leaves room to unfurl and infuse the water with flavor. Instead, he places about two and a half teaspoons of leaves in a large strainer. “You don’t want the water to be boiling hot,” he says. It could “burn the tea leaves.” After about three minutes—or up to seven minutes for more delicate varieties like white teas—he removes the strainer. He generally avoids adding milk or sugar and feels lemon “overpowers the taste.”

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